We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.

Media Training for Government Officials

Are you looking for media training for government officials?

At Media Training Worldwide we conduct media training for government officials around the globe. We have trained Presidents of countries, Prime Ministers, Member of Congress, Members of Parliament, mayors, UN officials, and top appointed officials at all levels of government.

Specifically, we train government officials to master the following four skills:

1. How to look comfortable, confident and relaxed anytime you are in front of a TV or video camera.

2. How to frame a simple, understandable 30-second message.

3. How to answer questions in a focused, strategic manner (while not looking like a phony baloney politician who dodges questions).

4. How to create sound bites on message and then deliver the sound bites throughout the interview.

All of our training efforts are geared toward helping government officials communicate to the public more effectively and to get the most important public messages into stories.

Part of every government official's job is explaining policy and actions to citizens, voters and taxpayers. The public and the media demand accountability. Many journalists have gone to journalism school for years to learn how to ask tough, probing questions. Isn't it only fair that government officials receive training on how to answer questions during media interviews?

Effective government cannot happen unless there is support from the public. The public must have a strong understanding of government policies, and that can only happen when government officials communicate effectively, thoroughly, and transparently with the news media.

If you would like more information on creating a specialized media training program that is unique to your organization's needs, please call TJ Walker at Media Training Worldwide at 212.764.4955.

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