We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.

Media Training Costs

So how much does media training cost? Purchasing media training is in some ways similar to buying a car; you could spend $100,000 or your could spend $300, and you often get what you pay for, but not always.

Before you simply call or write to half a dozen media training firms and ask them for the cost of a media training, you need to step back and ask yourself several questions:

1. What are my actual goals? (Hint: your goal is unlikely to simply purchase a 4 or 8 hour block of time for media training. Your goal is more likely to develop skills that allow you to get your messages across well in interviews.)

2. How many people need to be trained in my organization?

3.What sorts of media and media audiences are we likely to face? If you are an international brand and you could be on major TV networks and news outlets like the New York Times, then the stakes are quite high. If you live in a small town and you have written a book about parks in your community and the only interview you expect to face is with your local newspaper, then the stakes are lower and your budget for media training should be much lower.

4. How much do you currently spend on all marketing efforts? If you already spend millions of dollars on advertising, promotions and sponsorships, are you willing to destroy all of that because your CEO wasn't properly trained and now bad interviews/quotes have destroyed your brand? (Bad quotes from BP CEO Tony Hayward were partially responsible for a $35 billion drop in market cap during the Gulf spill crisis.)

5. How much time are you willing to put into training? Learning how to be great with the media is like any other skill in life, the more time you put into it, the better the results.

6. What is the difference to you and your organization between consistently getting great quotes and messages in every interview versus mixed messages and so-so quotes versus bad messages and damaging quotes?

At Media Training Worldwide, we work with organizations of every size and budget. Whatever you do, you should not make a decision on media training purely on the basis of a cost quote that has been emailed to you. Please call us to talk about your specific needs so that we can come up with a budget that meets your exact needs. Call TJ Walker at 212.764.4955 at Media Training Worldwide.



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