We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media Training for Scientists
Are you looking for media training for scientists?
At Media Training Worldwide, we teach scientists how to speak to the news media. Whether it is being interviews by obscure scientific journals regarding arcane research, or speaking to NBC Nightly News about global warming, there have never been more opportunities for scientists to speak to the news media.
At Media Training Worldwide, we don't try to change the way scientists think or talk. Instead, we train them use a scientific method in their approach to news media interviews. Specifically, we teach them the following four skills:
1. How to look confident, relaxed and authoritative anytime you are in front of a video camera.
2. How to take a complicated scientific issue, like climate change, and boil it down to a focused and easy to understand 3-part message that can be delivered in 30 seconds. Messaging isn't about "dumbing it down for the masses," it's about using a scientific process to distill what is most important.
3. How to answer questions in an interview. You will not be successful in the news media if you answer questions with reporters the same way you do with students or colleagues in the laboratory.
4. How to package your messages with sound bites in order to get the exact quotes you want in any story. Sound bites occur in highly repeatable speech patterns that can be predicted and created using a scientific process to package any message.
Our goal is to help scientists get the exact messages and the precise quotes they want into the final story.
If you would like to discuss the specific media training needs of your scientists, please call TJ Walker at Media Training Worldwide at 212.764.4955.
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