We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media Training for Doctors
Are you Looking for Media Training for Doctors?
At Media Training Worldwide we train doctors how to speak to the news media effectively. These days, doctors and other health care officials may be called upon by the news media to answer questions about public health issues, contagious diseases, or even malpractice.
We media train doctors to master four specific skill sets:
1. How to look relaxed, confident and authoritative anytime they are in front of the news media, especially if there is a video camera present. Nobody trusts a nervous-looking doctor.
2. How to frame a complex medial issue into a simple and easy to understand three-part message that can be stated in 30 seconds. It is not about "dumbing down" the science; it is about using an intellectual process to figure out what is most important for the public to know.
3. How to answer questions from reporters. This is a different process from answering questions for patients.
4. How to package message points with sound bites in order to generate the exact quotes in a story that were desired in the first place. This is the most important skill in the training: getting the exact quotes the doctor planned.
At Media Training Worldwide, we media training doctors through group workshops, one-on-one training sessions, Skype video and online, on-demand courses as well.
Please call us today to discuss your immediate media training needs for your doctors. TJ Walker, our lead trainer, has personally trained hundreds of doctors from hospitals across the United States for the last 30 years. You can reach him at 212.764.4955
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