We teach you how to speak effectively to live audiences and to the news media. Whether you are giving a presentation or holding a press conference during a crisis, we help you look your best, create memorable stories and sound bites and deliver winning messages.
Media Training for Business Executives
Are you looking for media training for business executives?
The problem with many media training sessions is that the trainer likes to do the whole "Mike Wallace jumping out of the bushes" thing in every simulated media interview training because it's fun. However, most business executives are not at risk at facing ambush interviews. The normal situation for most executives is that they face straight forward interviews from mainstream, non-confrontational business reporters about serious business (non-personal issues).
The real danger for most executives is not that they will start sweating and break down in a dramatic moment in the middle of an interview. The most common negative result is simply that the executive muddles through the interview and gets a random quote that has nothing to do with the business's core strategy or messaging on that issue.
At Media Training Worldwide, every media training session we conduct for business executives is done specifically using the context of their industry, their issues, and their media topics. We specifically teach the following:
1. How to look comfortable, confident and relaxed on camera, even if it is just a business blogger recoding video on a cell phone.
2. How to shape a 3-part, 30 second media message that is highly specific to the business outlet and audience you are facing.
3. How to answer questions in a strategic, focused manner.
4. How to package message points with sound bites so that you know in advance what quotes will end up in the final story for that business publication or news outlet.
If you are looking for an advanced level media training for business executives course or workshop for your team, please call TJ Walker at Media Training Worldwide today at 212.764.4955.
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